Understand Customer & Make Content Which Brings Money

Based on level of interest, engagement, and likelihood to make a purchase there are 3 type of potential customer.

1. Cold Customer: who has shown little or no interest in a product or service. They may not be aware of the product, have minimal knowledge about it, or have not expressed any intent to make a purchase.
– Characteristics: Cold customers are often at the beginning of the sales funnel. They require substantial nurturing and education about the product or service to move them toward a purchase decision.

2. Warm Customer: who has shown some interest in a product or service. They might have engaged with the business in some way, such as signing up for newsletters, following social media accounts, or downloading informational materials. Needs more information & research. check ur review & rating

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–Characteristics: Warm customers have demonstrated a certain level of curiosity or interest, indicating that they might be considering a purchase in the near future. They require further engagement and information to convert their interest into a sale.

3. Hot Customer: who has a high level of interest in a product or service. They have actively engaged with the business, expressed specific interest, and might be ready to make a purchase decision.
–Characteristics: Hot customers are at the advanced stages of the sales funnel. They often seek personalized information, quotes, or demonstrations and are more likely to convert into paying customers. Sales teams focus their efforts on hot leads to close deals successfully.

Understanding the distinctions between cold, warm, and hot customers helps businesses tailor their marketing and sales strategies. Cold customers need awareness-building efforts, warm customers require nurturing and engagement, and hot customers benefit from personalized, targeted sales interactions to guide them through the purchasing process.